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To what degree is ‘a good edit’ enough in ecommerce? City of Baltimore Department of tourism brought to you by the democrat party shirt Nastygal and ModCloth are two examples that have done well because they have developed a clear point of view and curated a specific style for a specific demographic. This is what has driven their success . While they have some simple, nuanced additions to their online stores, it’s pretty much just the curation that drives people to the store. Yet, with all of the new models emerging, it seems consumers are expecting more than just curation and looking for ‘curation plus discount’, ‘curation plus content plus discount’ Time manufacturing to an extreme, campaigns around increasing manufacturing , manufacturing ,how will manufacturing evolve and what are the challenges associated with these shifts both on a macro and micro level.
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There seems to be a shift from people City of Baltimore Department of tourism brought to you by the democrat party shirt going to department stores when they want to find something specifically, similar to Amazon in the online context. However, people tend to frequent vertically integrated stores like Crew, Banana Republic, Zara/H&M/Forever , when they want to browse and discover. However, how sustainable is this given it is extremely challenging to maintain share of the consumer’s wallet consistently and delight a customer every month. Which categories will be able to scale and achieve these levels better than others? Also, Shoedazzle’s refocus might be a telling data point, so what do you think of that shift?