The widening valley between the Chicken I raise tiny dinosaurs shirt besides I will buy this two is compounding our confusion: If a T-shirt shouldn’t be $5, then it probably shouldn’t be $500, either. But where’s the middle ground? What’s the “right” price for fashion? The straightforward answer is that it’s probably higher than you think. Understanding where the number on a price tag comes from requires tallying every step of production—fabric, labor, shipping, packaging—and adding a profit margin. Let’s assume a designer is using quality materials and paying its garment workers an above-average wage; the materials and labor will arguably be the highest costs.
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